The Virtual Works have responded to Bevcan’s serious strategic objectives by developing an innovative site that’s about fun and enjoyment. Created to build a pull-demand for beverages in cans by engaging SA’s young black party-crowd, the site exploits innovative technology to deliver unique value and a differentiated experience of Bevcan’s Cando brand to its community.
Cando.Com is all about the party. The site hosts information about free concerts, music events and entertainment at venues and participating taverns located nearest the member. The site’s search tool makes it quick and easy for the community to source entertainment options by genre in their area and simple for members to find the venue and information about the event. Members help to source the new talent that they’d like to see at events by uploading original music via the site for community ranking – giving venue owners a view of trending acts to showcase. Cando.com’s social media tools give members the ability to mobilise friend attendance at events and the functionality to share post-party pictures and comments with the party network.
Participating taverns get to upload and promote their events to the large Can Do membership for free – driving more happy feet to their establishments. (A well-engineered search engine optimization campaign builds community growth and the gets the site buzzing.) To qualify for the marketing value, coordination services and support, owners simply choose to stock their beverages in cans. The more cans ordered, the more exposure and support they get.
The Virtual Works is a digital marketing agency. Firm and strategic capabilities blended with creative and technical competencies distinguish us from ordinary website and online service vendors. The Virtual Works is a Technology Top 100 ranked enterprise and an Innovator of the Year awardee.